Avita Care Solutions (Copy) (Copy)
Avita Care Solutions
OVERVIEW
Avita Care Solutions operates at the intersection of healthcare, pharmacy services, advocacy, and community. Over the course of our partnership, I’ve helped translate that broad mission into a constantly evolving range of visual communications, from major campaigns and community initiatives to digital content, editorial design, event materials, and everyday brand touchpoints.
The challenge has never been creating a single campaign. It has been building creative that can continually adapt to different audiences, messages, formats, and timelines while still feeling unmistakably Avita.
THE CHALLENGE
Avita's marketing needs move quickly and span a wide range of initiatives, including Pride and LGBTQ+ outreach, 340B advocacy, pharmacy services, healthcare education, events, partnerships, and community engagement.
Each initiative has its own audience and personality, but everything still needs to live within one recognizable brand.
The creative challenge is finding that balance: giving individual campaigns enough freedom to feel fresh and culturally relevant while maintaining the consistency and credibility expected from a healthcare organization.
MY ROLE
As a senior designer on the account, I work across concept development, art direction, design, image creation and compositing, illustration, editorial design, digital content, animation, and production.
Depending on the project, that can mean developing the visual direction for a campaign, extending an established concept across dozens of deliverables, creating custom imagery when existing assets aren't enough, or finding a way to turn complex healthcare messaging into something approachable and engaging.
The work often moves quickly, so the visual system has to be flexible enough to scale across channels without losing its personality.
BUILDING THE VISUAL
Rather than relying on one visual treatment for every initiative, the work uses Avita's larger brand as a foundation while allowing individual campaigns to develop their own character.
Photography, typography, illustration, color, compositing, texture, and motion are combined differently depending on the audience and message. The result is a system that can move from serious healthcare communication to energetic Pride creative without feelng like two unrelated brands.
CAMPAIGNS & COMMUNITY
A significant part of the work supports Avita's connection to the communities it serves.
Pride campaigns, community events, healthcare initiatives, advocacy programs, and educational content each require a different tone. The creative is designed to meet those audiences where they are while maintaining a consistent level of polish and brand recognition.
[CAMPAIGN WORK]
EDITORIAL
Avita's editorial work created another opportunity to expand the visual language.
Long-form layouts combine strong typography, photography, illustration, custom graphics, and recurring editorial devices to turn healthcare and community-focused content into something that feels engaging rather than clinical.
The system needed enough structure to maintain consistency from page to page while still allowing individual stories and features to have their own visual identity.
[EDITORIAL / MAGAZINE WORK]
DIGITAL & MOTION
The brand also extends across social, digital advertising, web content, and motion.
Animation and digital-first compositions allow campaign ideas to evolve beyond static pieces while maintaining the same visual language across platforms.
[DIGITAL + MOTION WORK]
THE OUTCOME
What began as individual creative assignments has developed into a broad body of work supporting Avita across campaigns, community outreach, advocacy, editorial, digital, events, and brand communications.
The result is not a single campaign or visual treatment, but an adaptable creative system that allows Avita to communicate with very different audiences while remaining recognizable, consistent, and connected to its mission.
