LightHeaded

Jun 29

LightHeaded

Branding • Web Design • Packaging

Overview

LightHeaded is an innovative helmet brand on a mission to blend safety with self-expression. Their product line features officially licensed soccer team designs paired with a unique light-up helmet concept.

The client approached us to help bring this bold idea to life across brand identity, e-commerce, and packaging.

Our Role

Brand Identity Design
E-commerce Website (Squarespace)
Packaging Mockups & Print Files
Creative Direction
Developer Handoff (Figma-based)

Key Contributions

1. Visual Identity

Developed a clean, modern logo system built for versatility across web, print, and merchandise.
Defined brand color palette and typography to evoke energy and youth appeal.
Created a library of graphic assets for consistent brand application.

2. Website Design

Built a sleek Squarespace e-commerce site focused on mobile-first interaction.
Designed intuitive product collections and cycling hero modules to showcase multiple helmet styles dynamically.
Applied layered product imagery, subtle animations, and sharp layout hierarchy for a premium feel.
Collaborated with developers to ensure fidelity to the Figma designs and responsive behavior across devices.

3. Packaging Design

Concepted box layouts and dielines with an emphasis on unboxing experience.
Integrated specialty print finishes like velvetkote and embossing for a tactile, high-end look.
Created multiple 3D mockups for client and vendor review using dieline templates.

4. Collaboration & Oversight

Provided dev-ready design files and detailed style references in Figma.
Communicated with developers and vendors to ensure brand consistency and technical accuracy.
Built tools and guides to support long-term scalability and product expansion.