RetroVision
RetroVision Full
Brand Identity • Product Design
Bringing the VHS player back with a wink, a rewind, and a whole lot of woodgrain.
Overview
RetroVision is resurrecting the VHS player for a new generation of nostalgia lovers. The brand needed a visual identity that captured the essence of the '80s/'90s — think bright colors, bold fonts, and honey woodgrain galore — while still feeling fresh and market-ready.
Role & Responsibilities
I led the full creative direction, from logo design to packaging and digital presence. This included building a playful and cohesive visual system across physical products, printed materials, and web assets.
Deliverables
Logo design inspired by retro tech aesthetics
Full packaging design, including layout, illustration, and dielines
Packaging inserts and branded swag stickers
Custom vinyl-style decals for each VHS player
Swag sticker set for brand fans and influencer kits
Business cards and a one-sheeter for retail and press use
Exterior signage for retail placement
Responsive website design with a throwback vibe and modern usability
Design Highlights
Integrated vintage woodgrain texture into multiple brand touchpoints
Used nostalgic language, idioms, and visual cues to create instant emotional connection
Balanced old-school flair with clean modern layout principles for legibility and usability
Results
Created a unified, instantly recognizable brand system
Helped RetroVision launch with a strong visual identity that resonates with retro tech fans
Set the stage for successful retail placement and online sales
