TREC Group

TREC Group

Redesign • Branding Integration

Engineering consultants presenting a modern, professional, and approachable online identity.

Overview

TREC Group provides services such as telecommunications, engineering, CAD/drafting, and utilities coordination. Their goal: elevate digital presence to reflect quality engineering, clear service capabilities, and trustworthiness.

Role & Responsibilities

  • Designed a fully responsive website architecture in Figma/Sketch

  • Crafted page templates for the homepage, service category pages (Telecom, Engineering, CAD, Utilities), Careers, and Contact

  • Integrated brand elements consistently: color palette, typography, iconography

  • Implemented design into Squarespace

Process & Challenges

  1. Audit & Strategy

    • Reviewed existing content hierarchy and mapped user journeys based on service offerings

  2. Wireframes & UI Design

    • Built clean, modular layouts for service sections: hero overviews, icon-led feature grids, testimonial placements

    • Ensured balance between visual appeal and detail-heavy technical summaries

  3. Responsive Behavior

    • Designed adaptive layouts: cards flow vertically on mobile, icons and text scale gracefully

Results & Impact

  • Delivered a polished, cohesive brand experience that aligns with TREC's expertise and seriousness

  • Simplified navigation across services, leading to clearer call-to-action flow

  • Provided a scalable template system—easy to update service pages, add testimonials, or expand job listings

 
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