Chateau Burg
Château Burg RV Resort
Branding • Logo Design • Website Design
A refined Hill Country retreat with elevated branding and a welcoming online experience.
Overview
Château Burg RV Resort is a luxury RV resort in Fredericksburg, Texas, designed for adult travelers seeking a peaceful, high-end getaway. The brand needed a look and feel that captured the calm elegance of the resort, with messaging and design that conveyed both comfort and sophistication.
Role & Responsibilities
Created brand identity including logo, typography, and color palette
Designed responsive website layout in Illustrator
Built page templates for Home, About, Ways to Stay, Amenities, and FAQ
Wrote and integrated custom messaging like “5 Stars, Under the Stars”
Developed and launched the website in Squarespace
Process & Challenges
Brand & Visual Identity
Established a clean, modern logo and refined aesthetic—balancing upscale charm with approachability
Chose a neutral, natural palette inspired by the Texas Hill Country landscape
UX Strategy & Layout
Mapped visitor journeys around booking and learning about amenities
Used immersive photography, modular content blocks, and easy navigation to showcase resort features
Tone & Messaging
Created copy that evokes calm, comfort, and quality—tailored to adult travelers
Emphasized unique experiences like resort-style amenities and proximity to wine country
Results & Impact
Delivered a cohesive, upscale brand presence across all digital touchpoints
Website encourages trust, exploration, and bookings with a seamless user experience
Helped position Château Burg as more than a stay—it's a destination
