Slovacek

Slovacek Sausage

Animation • Print Coordination

Heritage Texas brand with bold, consistent visuals across packaging, advertising, and on-the-road presence.

Overview

Slovacek Sausage has been crafting premium smoked meats since 1957. With deep Texas roots and growing statewide recognition, the brand needed visual consistency across a wide range of platforms—from grocery shelves to stadium screens—without losing its small-town authenticity.

Role & Responsibilities

• Designed a full label system for multiple sausage product lines

• Coordinated print production across various packaging formats

• Created digital ads for social media and web campaigns

• Designed stadium signage and promotional assets

• Developed large-format truck wraps for highway visibility

Process & Challenges

• Brand Consistency

  • Extended the existing brand with refreshed visual treatments that feel authentic and recognizable

  • Ensured packaging and ad materials align with the brand’s tone—Texas-proud, bold, and approachable

  Packaging Design

  • Developed flexible label templates that scale across flavors and product sizes

  • Balanced regulatory info, brand story, and visual impact on crowded shelves

  Ad & Environmental Design

  • Built out eye-catching stadium and digital ads that maintain clarity at scale

  • Designed truck wraps with strong visual hierarchy and clear brand recall

  Results & Impact

  • Helped strengthen Slovacek’s presence across retail, digital, and out-of-home channels

  • Delivered cohesive design systems that reinforce brand trust and visibility

  • Supported a legacy brand’s growth while staying true to its Texas roots

Results & Impact

• Delivered a polished, cohesive brand experience that aligns with TREC's expertise and seriousness

• Simplified navigation across services, leading to clearer call-to-action flow

• Provided a scalable template system—easy to update service pages, add testimonials, or expand job listings